Having developed the Action/ReAction technique over twenty-plus years, I
have seen it grow and evolve into a highly technical approach with
component parts each with their own specific function and purpose. I
have applied the technique to actors, of course, and to businessmen
whose careers relied on being able to resonate constituent groups
amongst the audience for their public proclamations. I have generally
avoided politicians and lawyers in this regard though I would make an
exception for a notable few.
In the process of getting my
students to think of themselves as singer/dancers rather than actors or
public speakers, I have never actually instructed the technique to
singers advising that they think of themselves as an actor--until now.
student in question needed no help whatsoever with music--vocal or
instrumental--as he has that down and is very talented. What I started
with, as I do with any student, is the brand and how he wanted the
public to perceive him as an artist. We discussed the personal brands of
well known artists as examples of how a brand can manifest for a
musician. It took only a few minutes for this to become obvious and
helped to formulate his own personal brand. He now understands that the
DNA of his brand must be evident in every public offering whether a
song, a photograph, a PR interview, a personal appearance or blog post.
there, we moved into a discussion of the technique itself. As a singer,
he was already accustomed to singing his songs in phrases, so we moved
into emphasis and then broached the subject of interstitial reactions.
He had never heard of the concept but quickly understood why they are
important in resonating the various groups that comprise an
audience--after all, growing a fan base is as important to a singer as
it is to an actor.
This was only the first session with him but
he took to it easily and it underscored for me how the technique, though
designed for actors, has relevance to any form of communication.
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