GTO 3987 on Mulholland

GTO 3987 on Mulholland

Tuesday, March 3, 2020

Notes: When one door closes, another slams open in your face

Marketing for actors: "A cynic's perfect paradise or reflections on keeping one's head above water for as long as necessary..."

Having a great product is irrelevant if the right public isn't made aware of it in a manner that makes them reach for and demand it. One doesn't sell Dior or Bernini in the bargain bin at Sears and since acting is, in the words of Walter Becker and Donald Fagen, 'a glamour profession', every marketing edict one can find applies ten-fold if there is to be any hope of climbing out of the' bargain bin' that is auditioning. This is my podcast on the subject.

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