In BusinessWeek, Ronald Grover writes that Robert A. Iger, the new chairman at Walt Disney, is reinventing the modern Hollywood studio. He points out that, in addition to choosing good movies, Iger sees the need "to be a brand manager." Grover goes on to observe that, "At a time when studios are reducing risk by making fewer movies, he [Iger] is betting on household names with an established record of turning blank pages into billion-dollar franchises."
I would suggest that this is a good approach for a company in any sector of business to take in the current climate. I would also suggest that business executives who are not yet household names in their field act to quickly become one so as to aid and abet--not to mention participate--the process.
I would suggest that this is a good approach for a company in any sector of business to take in the current climate. I would also suggest that business executives who are not yet household names in their field act to quickly become one so as to aid and abet--not to mention participate--the process.
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